Simplicity, Usability, Immutability
Three principles that guide every design decision we make.
Simplicity
Complexity is the enemy of usability. We believe that the best products feel simple—even when they're solving complex problems. This doesn't mean dumbing things down. It means making the right choices so users don't have to.
Every feature, every interaction, every line of copy is examined through this lens: is this the simplest way to achieve this goal?
Focused Features
We ruthlessly prioritize. Every feature must earn its place by solving a real problem for users.
Clean UI
Visual simplicity reduces cognitive load. We remove clutter so users can focus on what matters.
Straightforward Flows
The shortest path between intent and action. No unnecessary steps, no confusing options.
User Testing
Real users test every major feature. Their feedback directly shapes the final product.
Accessibility
We design for everyone. WCAG compliance isn't an afterthought—it's built into our process.
Consistency
Predictable patterns help users build mental models. Same problem, same solution, everywhere.
Usability
Beautiful design is worthless if people can't use it. We obsess over the details that make products feel effortless. From button placement to error messages, everything is designed to help users succeed.
We test early and often. Real user feedback is the ultimate arbiter of good design—not our opinions.
Immutability
This principle from functional programming has profound implications for how we build software. When data can't be changed unexpectedly, entire categories of bugs simply can't exist.
Immutability makes our code predictable, testable, and easy to reason about. It's not just a technical choice—it's a design philosophy that leads to more reliable products.
Immutable Data
Data structures that never change after creation. This eliminates bugs from unexpected mutations.
Minimizing Side Effects
Pure functions that don't modify external state. What you see is exactly what you get.
Statelessness
Each operation stands alone. No hidden dependencies, no mysterious state to track.